Thursday, July 16, 2015

Not Politic but Peolitics

It is indeed a busy yet happening week for me. On Tuesday’s evening, I accompany Mr Tan Lam Siong, (someone whom I often look up to, not because he is a lawyer by profession but for his personal values in life, and he often share his experience with me which are often thought provoking) for an Opposition Ramadan Party in celebration of his departure of NSP. 

This is the first time in my life that I have seen so many opposition members from different parties gathering together for a meal. I have never like the thought of being seen with the opposition because many of them just want to overthrow the government, all talk no actions, and I believe that if they were to become the government one day, it would definitely be worse. Nevertheless I still accompany Mr Tan, as he is my personal friend and mentor, and his ideology of politics is different from the rest of the people, one that he named it as “Peolitics” he is definitely not one to oppose but one to propose.

After the dinner, we went to NTUC at Bedok to buy the items for the distribution at Tampines. Upon reaching there, we 扫空 the whole NTUC of their Bread, Maggie Noodles, and Biscuits. The shoppers at that time keep looking at us as they are shocked at the amount of the items that we are buying. Then we explain that we are there to buy for tomorrow’s distribution and they praised us for our actions.

I had little sleep, and as I have to wake up very early in the day to prepare for the distribution. We reach 499C Tampines Ave 9 at 9am in the morning, Together with MP Baey Yam Keng, staff of Gremio Capital Pte Ltd, volunteers from Project Awareness and Happy people, plus my buddy Elson Soh, we went door to door distribution to more than 100 over units in the block.

Many of the residents know MP Baey as he is very active in helping his residents in Tampines area. We can see residents waving at him from far, coming up close to speak to them and praise his hardwork all these while serving them, and taking pictures with him personally. Through these acts, we can see that MP Baey really served his residents well and is very very well-liked by his residents there. 

All of us sweat ourselves out throughout the whole journey but it was fulfilling seeing the residents and helping the families in Tampines. Once again, I would like to thank everyone for coming down and volunteer on a Wednesday morning!  

After the distribution, we went to House of Seafood at Punggol Point Branch for lunch. Thank you boss Francis Ng, for the very well prepared lunch, and it was a good spread for all of us. MP Baey enjoyed both the Chilli Crab and Black Pepper Crab prepared by the chef. Thank you Cindy, the pretty marketing manager from House of Seafood, for coming down to the branch to welcome all of us.

We are glad that yesterday’s collaboration between Project Awareness, Happy People and MP Baey Yam Keng was a great success, as we are there to help Tampines Resident and low income family to create a racial harmony day was a great success! Hope everyone who came down to support enjoyed themselves too!

On a side note, did you saw me in yesterday’s Lianhe Wanbao? :)

Thursday, July 9, 2015

Why you need to have a good digital marketing right now?

Many are asking, what is digital marketing? What kind of digital marketing do I need, and is my digital marketing complete enough?

Recently I have acquired several news and entertainment portal, mainly they are JustClick, Hello FM, Campus Rock and Poppy TV. Being the Co-Founder of these news and entertainment portal, I realise the need for a complete Digital Marketing for any companies who want to brand and market themselves. Having a company Facebook page alone is not enough.

So what makes Digital Marketing Complete? 

We need all of these ways to maximise your online brand presence. 

Firstly, be consistent with your branding. Any concept, any slogan must not be changed within a short period of time. For any branding to be ingrain into any person, it must be consistently appearing the same thing to a customer, so once they think of the slogan, it reminds them of you.

Campus Rock
Secondly, while a Facebook page features recent updates to your customers, many prefer to visit a responsive corporate website to understand more about the company background, product and services, and upcoming promotions. To allow your website to be captured in search engines like Google, you need to have very good search engine optimization (SEO), search engine marketing (SEM), link building, and advertisement banners across all networks.

Thirdly, as everyone is using a smart phone now, our customers are online every single minute. According to statistics, 74% of Singaporeans uses social media regularly and the average time spend on is 2.1 hours. All you need to just capture 1% of the users and you could be on your way to riches. However, what really attracts them is to have great quality content. It must have a very strong tagline to capture the attention of the customer and the information must be bite size as internet users are very impatient these days and they do not like contents that are very wordy.

Royal Entertainment
Next, to better increase your brand exposure, you will need to create press releases. Every concept, every idea or movement must have a strong point that would attract media companies or internet news portal to talk about your product and services. With press releases, it will extend your brand not just to Singapore alone, but it will promote your brand worldwide.
Furthermore, with YouTube on the rise, everyone is creating their own videos and advertisements. Creating a video is easy but creating a viral video campaign is far from easy. Having your piece of content to go viral is like winning the Internet’s version of lottery. You need to have great content, great quality, short yet interesting enough to keep the attention of your viewers and creating the urge for them to share and you will have a winning video.
Last but not least, customers nowadays are “smart”. Before they try something new, they will look for product reviews, shop reviews, ask their friends for opinion before trying something out. 90% of them would use Google to search for what they want and this brings me to the next point, blogging. With blog reviews from influencers such as celebrities, personalities, and even people around us will greatly draw your potential customers to read them and to enjoy it virtually before they visit you physically.
To summarise, with the ways of the above and the combination with our marketing strategies, it will increase your brand exposure to the next level and attracts more potential customers into your business.

Friday, July 3, 2015

Happy People make their day

During one of our house visiting to French Road recently, we noticed a large numbers of elderly gathering together at various spots. We can see them engaging in very interesting conversations, playing chess, and la kopi together.

When our volunteers engage in little conversations with them, we realise they are grinning from ear to ear, subsequently when we bless them with a little bag of rations, we can see that we have make their day and they are happier than ever. We come to realise one thing. Not that they are super poor, but they are super lonely. Every elderly have their own character, some may not get along with one another, but they definitely need someone to talk to and accompany them and have a good chat.

With that, we are happy to be able to make their day and let them be happier! This is something that I always wanted to do since young and I m glad that I m able to do it now. Apart from Project Awareness, I also set up another initiative volunteer group, known as Happy People (Click HERE to LIKE the Facebook page), hope to spread more awareness around.