Thursday, July 9, 2015

Why you need to have a good digital marketing right now?


JustClick
Many are asking, what is digital marketing? What kind of digital marketing do I need, and is my digital marketing complete enough?

Recently I have acquired several news and entertainment portal, mainly they are JustClick, Hello FM, Campus Rock and Poppy TV. Being the Co-Founder of these news and entertainment portal, I realise the need for a complete Digital Marketing for any companies who want to brand and market themselves. Having a company Facebook page alone is not enough.

So what makes Digital Marketing Complete? 

We need all of these ways to maximise your online brand presence. 

Firstly, be consistent with your branding. Any concept, any slogan must not be changed within a short period of time. For any branding to be ingrain into any person, it must be consistently appearing the same thing to a customer, so once they think of the slogan, it reminds them of you.

Campus Rock
Secondly, while a Facebook page features recent updates to your customers, many prefer to visit a responsive corporate website to understand more about the company background, product and services, and upcoming promotions. To allow your website to be captured in search engines like Google, you need to have very good search engine optimization (SEO), search engine marketing (SEM), link building, and advertisement banners across all networks.

Thirdly, as everyone is using a smart phone now, our customers are online every single minute. According to statistics, 74% of Singaporeans uses social media regularly and the average time spend on is 2.1 hours. All you need to just capture 1% of the users and you could be on your way to riches. However, what really attracts them is to have great quality content. It must have a very strong tagline to capture the attention of the customer and the information must be bite size as internet users are very impatient these days and they do not like contents that are very wordy.

Royal Entertainment
Next, to better increase your brand exposure, you will need to create press releases. Every concept, every idea or movement must have a strong point that would attract media companies or internet news portal to talk about your product and services. With press releases, it will extend your brand not just to Singapore alone, but it will promote your brand worldwide.
Furthermore, with YouTube on the rise, everyone is creating their own videos and advertisements. Creating a video is easy but creating a viral video campaign is far from easy. Having your piece of content to go viral is like winning the Internet’s version of lottery. You need to have great content, great quality, short yet interesting enough to keep the attention of your viewers and creating the urge for them to share and you will have a winning video.
Last but not least, customers nowadays are “smart”. Before they try something new, they will look for product reviews, shop reviews, ask their friends for opinion before trying something out. 90% of them would use Google to search for what they want and this brings me to the next point, blogging. With blog reviews from influencers such as celebrities, personalities, and even people around us will greatly draw your potential customers to read them and to enjoy it virtually before they visit you physically.
 
To summarise, with the ways of the above and the combination with our marketing strategies, it will increase your brand exposure to the next level and attracts more potential customers into your business.

Friday, July 3, 2015

Happy People make their day


During one of our house visiting to French Road recently, we noticed a large numbers of elderly gathering together at various spots. We can see them engaging in very interesting conversations, playing chess, and la kopi together.


When our volunteers engage in little conversations with them, we realise they are grinning from ear to ear, subsequently when we bless them with a little bag of rations, we can see that we have make their day and they are happier than ever. We come to realise one thing. Not that they are super poor, but they are super lonely. Every elderly have their own character, some may not get along with one another, but they definitely need someone to talk to and accompany them and have a good chat.


With that, we are happy to be able to make their day and let them be happier! This is something that I always wanted to do since young and I m glad that I m able to do it now. Apart from Project Awareness, I also set up another initiative volunteer group, known as Happy People (Click HERE to LIKE the Facebook page), hope to spread more awareness around. 

Tuesday, June 30, 2015

“If you have nothing better to say, better don’t say anything.”


After volunteering and being the Project Coordinator at Project Awareness (A计划) all these while, I come to realise there are many things about life we should reconsider. Is money really about everything? Some people spend their whole life chasing papers, but ultimately are they really truly happy? Once a senior tell me, when his mom was weak and frail, he hired 2 maids just to take care of her, yet he feel very accomplished doing so. Why is this even happening in the first place? What if this were to happen to him, would he want to be taken care by 2 maids that his son hired just to take care of him?



I have met a lot of low income families through my volunteer works. I believe that we should not look down on anyone no matter what’s their past or situation. Every day, I receive a lot of messages from the public that they wish to help some of our beneficiaries, and I appreciate each and every one who came forward to reach out to those in need. However, I do receive some messages from a small group of people, questioning what we do, giving unnecessary comments, and demoralizing us and our group of volunteers. 


It is totally okay if these people do not have the heart to help others, but it is not okay when they start putting others down. There’s a quote I always stick by, “If you have nothing better to say, better don’t say anything.” Ultimately what we just want is the residents and families to benefit from everyone efforts, to help them tide through their difficult period in their life, so that they can lead a better life and that is enough.


So if you love to create trouble or being a nuisance and hinder our kindness works, I believe that serving the community is definitely not for you, and you should be somewhere else instead. Most importantly, stop the DIRTY game that you might have in mind.


But if you like to help any of our beneficiaries, do let us know as we always love to work with any organisations, any companies, or any one, regardless of who you are, where you are from, as long as we are able to help the community, and the people benefited from our efforts.

Only people with a guilty conscience will find this post offensive.